A content marketer is a specialist who creates, promotes, and manages content to attract and retain audiences and increase sales. Their main task is to develop a strategy that increases brand awareness, builds trust, and stimulates targeted actions. Unlike a content manager, who organizes content publication, a content marketer focuses on analysis, strategy, and promotion.
The Role of a Content Marketer in a Company
A content marketer develops content strategies to achieve marketing goals such as increasing traffic, generating leads, and increasing engagement. Key tasks include:
1. Developing a content strategy:
- Defining the target audience.
- Formation of key messages.
- Select formats and channels.
2. Content creation and promotion:
- Planning publications and collaborating with designers and copywriters.
- Advertising campaign management.
3. Analysis and optimization:
- Evaluation of effectiveness (CTR, ROI, engagement).
- Adapting strategy based on analytics.
A content marketer combines creativity and analytics to create value for both the brand and the audience.
The main tasks of a content marketer
1. Audience research:
- Determining the preferences and pain points of the target audience.
- Segmentation for content personalization.
2. Content creation:
- Generating ideas and working with authors and designers.
- Adaptation to various platforms.
3. Content promotion:
- Launching advertising campaigns.
- Collaborating with influencers and using SEO.
4. Analysis and reporting:
- Evaluate metrics and conduct A/B tests.
Content Marketer Skills
Hard skills:
- Data analytics, working with Google Analytics, SEO.
- Using content marketing platforms (Trello, Canva).
- Setting up advertising campaigns in social networks.
Soft skills:
- Creativity and communication skills.
- Organized and flexible.
Content Marketer Salary
Salary depends on experience, region and type of company. In Moscow, the entry level is 50,000–70,000 ₽, the average level is 90,000–120,000 ₽, and the high level is 150,000+ ₽. Freelancers can earn from 40,000 to 200,000+ ₽ depending on their qualifications.
How to Become a Content Marketer
Becoming a content marketer requires a combination of theoretical education and practical skills. Education options include online content marketer courses (Skillbox, GeekBrains), university programs, and self-study. Books such as Joe Pulizzi’s Content Marketing and hands-on workshops are also useful resources.
Conclusion
A content marketer is a strategist who helps brands engage with their audiences by creating value through content. The profession is promising and opens up great opportunities for those who are ready to develop.