Millions of companies have used social networks as platforms to promote and locate their activities. For this reason, and if you intend to be part of this group, you need to know how to create an Instagram page for your business. This is what you can find out in this article.

How to create an Instagram page for your business: Step by step 

Below you will see each of the steps you need to follow to create a business page on Instagram  from scratch, ie without a main profile. Therefore, you must follow these steps:

1. If you still do not have the application downloaded, proceed to this action and then complete the installation. Open it and select the option to register new users, you will find it at the bottom of the screen with the word “Register”.
2. Enter the email to which you want to have your account connected or your mobile phone number. Then click “Next”.

Instagram gives you the ability to link your new account to Facebook and even log in through it, so if you would like to link your company Facebook page to the Instagram page, this is a good choice.

3. Now select the name of the profile you want to use and by which your brand should be recognized. Create your security password and provide the rest of the information that the platform requires to open your account.
4. Click to finish. You already have a new account on Instagram, but it is not yet commercial, the following steps are missing.

Create a merchant account from a personal account

1. To continue with how to create a website on Instagram, log in using your new account, which is still in personal profile mode. Once inside, find and select the icon that will take you to your profile (bottom right).
2. A symbol of three horizontally arranged lines will appear at the top right of your profile, enter it. Among the options that appear with this selection is “Configuration”, press it.
3. A number of options will reappear, the one that interests us at the moment is “Change company profile”. Once you’ve selected this alternative, you’ll need to click ‘Continue.’
4. As in the previous case, this time the application will give you the option to link your Facebook and Instagram accounts.
5. Then add information to your company profile by adding an email. Similarly, you can add a physical address or phone number, and you can even add these three elements.
6. Select “Finish” and voila, in a few minutes you will effectively create your exclusive Instagram account for your business.

You can also supplement our information with information obtained from Instagram Developer by simply entering a link to Facebook.

Differences between personal account and business account

Unlike a personal profile, accounts configured as a company profile display content, account, and subscriber statistics . For example, they provide information about the type of public that participates in your publications, which can help you segment it.

Under the profile name you selected, the type of company you own will always appear based on the information you provided when you created it. This will allow your followers to know from the beginning what your business activities are.

On the other hand, if you have a personal account, you can only add a call alert button to your profile. On the other hand, you can add up to two of these buttons in your business profile, one for how to get there, and the other to make it easier for users to send emails to your address.

It should be noted that you can only promote a Company account, and that there is a different type of profile than the one listed above, the creator profile. However, this type of profile works best for influential people, public figures, or producers of audiovisual content.

Optimize your business profile

You’ve probably not only thought about creating an Instagram account for your business, but you may have already asked other questions, such as how to create an Instagram page for sale or how to create an Instagram advertising page.

To achieve these goals (sales and advertising), you need to optimize your profile to make it more attractive to users, which will increase traffic to your site.

It is ideal to start improving your biography with the right language to convey the message to your followers. This language must match your business, specifically the voice of your brand.

Provide a short but concise message that includes emoji and hashtags to make them more visually pleasing. Be sure to add a link to your business website, as this is the only place you can include it.

Also, do not omit information regarding the information that users may use to contact you (email, phone number, physical address). Add the category in which your business is located.

Be sure to add CTA (Call-to-Action) buttons, which allow watchers to interact more directly with your services, who can make reservations or create appointments.

Likewise, optimize your profile photo, making sure it doesn’t look pixel-like or low-quality, and if possible it’s not a different image, but your company logo.

Lastly, be sure to create visual content that represents your brand identity so that it is recognizable and easier for users to identify. Take advantage of colors, effects, filters, and other details that are complemented by good reviews or descriptions in each publication.