amification has become a growing trend in the business world, and it’s not hard to understand why. By using game elements in a business context, companies can improve user engagement, motivation, and loyalty.

From loyalty cards to mobile apps and online platforms, gamification has been used in a wide variety of industries with positive results.In this article, we’ll share some successful examples of gamification that companies have used to motivate their customers and employees. From the healthcare industry to the retail sector, we’ll look at what game elements they’re using to drive action and how they’re achieving greater user engagement. Let’s get started!

Examples of gamification in companies

1. Salesforce

Salesforce gamification works by integrating competition and fun into each learning module to turn training into a game. Sales team members face practical, real-world quizzes and challenges to test their Salesforce knowledge.

Once they understand how Salesforce works, they can apply scoring, competition, and contests to track key business KPIs, such as calls, meetings, and proposals. Maintaining a leaderboard and rewarding the best performers ensures that the CRM software is working hard to achieve desired sales goals.

2. Strava

Strava is a great example of gamification in sports . It’s a fitness app with over 55 million users. It started as a tracking app for runners and cyclists, but quickly grew into a community of health enthusiasts.

What Strava does is, rather than just implementing some game features, tap into people’s inherent motivation to be healthier or play sports.

It uses leaderboards to see which teammates are the fastest. It also organizes individual and group challenges that aim to motivate users to exercise through a desire for achievement. It also has a badge reward system to reward users for each achievement they accomplish.

3. Freshdesk

Freshdesk is an example of gamification applied to project management. It has implemented an arcade feature to increase the productivity and motivation of its support agents. A great example of how gamification can improve team performance.

The game mechanics, which include points, badges, and rewards, have helped management identify top agents and highlight those who need more training. Agents complete missions related to key customer service KPIs, significantly improving agent attitude and engagement.

4. Treehouse

Treehouse uses gamification to increase engagement with its user base and help people learn new business skills in an engaging and fun way.

It awards points and badges to reward learners for their progress, making them more attractive to potential employers. With this platform, students can choose from manageable learning tracks that help them stay motivated to complete each course.

5. Todoist

It’s a productivity app that offers an innovative and fun way to keep track of your projects. It’s a task management system that also features gamification elements to motivate you to complete tasks and meet your goals.

By completing tasks, you earn points that help you level up . If you miss a deadline, you’ll lose some points, forcing you to stay focused and be more productive.

6. CyberStart

CyberStart is a simulation game that lets you learn key cybersecurity skills through over 200 mini-games.

Its gamification mechanics include earning points through challenges, using those points to unlock tips, and accessing new levels and skills as you progress through the game.

Through challenges, players can get closer to their goal while learning.

7. Minecraft Education Edition

Minecraft Education Edition is one of the most successful examples of gamification . It’s an innovative tool that allows teachers to create lessons and educational activities in a virtual game environment . It allows users to build and explore virtual worlds with a wealth of tools and resources at their disposal.

Take advantage of the nature of video games to teach valuable lessons through reverse engineering. Pre-built historical models are just one of the many ways Minecraft Education Edition can be used for education, and it’s a tool teachers can leverage to engage students and make learning more interactive and fun.

8. Kahoot!

It offers a gamified quiz platform that facilitates learning through fun and interaction. Kahoot! uses a subscription model that allows for detailed tracking of students’ progress across different difficulty levels, where they can earn achievements for their learning and results.

It’s an effective way to teach through fun and interaction, with an easy-to-use platform that’s suitable for both parents and educators.

9. Ribbon Hero

Ribbon Hero is an example of gamification that helps users get the most out of Microsoft Office in a fun and engaging way. The game offers a series of challenges related to specific tasks in Microsoft Office, with points earned for completing them.

One of Ribbon Hero’s most interesting features is that users earn half of the available points for completing the task within the tutorial and the other half when they attempt it again outside the game. This “multi-environment” approach allows users to apply what they’ve learned in real-life situations, improving their understanding and retention of information.

10. SmartyPig

SmartyPig is a goal-based savings app . With progress bars and other game elements, users can achieve their financial goals, making it an example of banking gamification .

SmartyPig’s core gamification allows you to set any savings goals you have in mind. Each time you add money to your goal (regardless of the amount), you’ll see how the percentage increases toward reaching the target. This helps people remember that even small amounts saved can be valuable.

These are just a few examples of companies that have successfully used gamification to improve user engagement and foster brand loyalty. By using game elements, these companies have been able to motivate people to take specific actions and even foster certain habits. Gamification is a tool that can help any company increase user engagement and improve the customer experience.

Did you like our article? If so, leave your comments and share! If you’d like to continue your training, you can check out our Master’s in Gamification , where you’ll learn the basics of gamification and its applications in the business world, create transmedia scripts, and finally, plan, prototype, and execute them.