Hera Raises $27M To Bring its Senior Care ‘Coordination Layer’ To 25+ States

Home-based care coordination platform Hera has raised $27 million in a Series A funding round led by Bain Capital Ventures, with participation from Accel and IA Ventures and angels including the chief financial officer of Mount Sinai.

The company’s care coordinators – called Heroes – manage the non-clinical but often complicated work of caring for an older adult, which often falls to family caregivers, such as scheduling appointments, ensuring medication accuracy and navigating Medicare and Medicaid programs.

Hera’s model is complementary to traditional home care, Jenny Lee, co-founder and CEO of Hera, told Home Health Care News.

“We’re not competing with home-based care; we’re the coordination layer that’s been missing upstream,” Lee said in an email. “The ecosystem already has the players. What no one owns is the whole picture for the family, so by default it falls on a family member who is least equipped: a working daughter with kids or an aging spouse trying to get educated and navigate all the calls. Hera owns that role to coordinate across all the doctors, pharmacies, DME suppliers, Medicaid, hospital discharge planners and agencies.”

New York City-based Hera employs hundreds of Heroes and serves thousands of families, Lee told HHCN. The company currently operates in New York, California, Florida, Massachusetts, Pennsylvania, Maryland and New Jersey. Its leadership aims to expand into over 25 states by the end of 2026 – and eventually operate in all 50, utilizing its new cash fund to do so.

Company leadership also plans to use the newly raised funds to build out its AI platform called Juno. The platform learns which types of care are available and makes recommendations to families based on a backlog of outcome data. For instance, the platform could share information about which cardiologists have openings next week or how to get additional home care approved through Medicaid.

“Healthcare navigation for aging families has remained painfully analog because the most valuable context outside the four walls of the hospital has never been captured in systems,” Alysaa Co, partner at Bain Capital Ventures, said in a statement. “Hera’s AI platform doesn’t just surface options – it learns what actually helps families.”

San Francisco-based Bain Capital Ventures is a venture capital firm that invests in B2B software startups. Its health care portfolio includes AI chart review platform Charta and primary-care-centered health plan administrator Centivo.

Hera clients who are eligible, original Medicare beneficiaries, can receive Hera’s services, including the AI platform and assistance from Heroes, with no out-of-pocket cost.

Lee described Hera’s Heroes as dedicated senior care managers, comparing them to having a social worker or nurse as part of the family. These workers are mostly nurses and licensed social workers with “deep geriatric experience.”

Heroes work in alignment with referring physicians at major health care systems, including Weill Cornell, NYU Langone, Mount Sinai, the University of Southern California and the University of California, San Francisco.

Heroes complete tasks such as starting a Medicaid application months before a family anticipates running out of funds, setting up a pooled trust to protect assets or calling the managed long-term care (MLTC) plan to advocate for more aide hours if a client’s needs increase. Heroes can also vet a client’s health care providers and pass information along to home care agencies.

“Heroes are not the aide who comes to the house,” Lee said. “They coordinate all of the care after a patient leaves the doctor’s office, including facilitating home-based care.”

Leave a Reply

Your email address will not be published. Required fields are marked *